Advanced Diploma in Visual Communication Design
The immense advancements that have arisen from new discoveries and development in information & media technology are constantly altering the field of visual communication. These changes have also brought about unprecedented challenges and opportunities for both the prospective and active visual communication practitioners.
Recognizing the need to keep pace with the rapidly evolving environment, the aim of the Advanced Diploma in Visual Communication Design programme is to provide students an industry-focused design curriculum in a professional and creative setting.
In the programme, students will be exposed to a well-balanced course of study encompassing the fundamental theories and the most up-to-date technical skills in design. In addition, students are required to put the knowledge and skills into practice in a variety of design exercises and projects. Underpinned by solid foundation of design, students will be introduced to more advanced design disciplines in visual communication such as Visual Identity System, Packaging Design, Advertising, Publication Design, Independent Research, Portfolio Design, Design Studio and more.
The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures and seminars to tutorials and various assessment methods including assignments, presentations, research, and quiz. Throughout the programme, emphasis will be put on the conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop effective designs with strategic communication purposes.
Drawing for Designers
Creativity and Problem Solving
Fundamentals of Typography
Digital Image Processing
Colour for Designers
Design History and Culture
Academic Research and Communication Skills
Fundamentals of Page Layout
Digital and Applied Illustration
Graphic Print Production
Identity System Design
Interactive Media Design
Advanced Layout and Production
Web Design Principles
Advertising Design Principles
Design Studio 1 – Design Project
Design Studio 2 – Design Project
Brand & Packaging Designer
Four Level 2 in HKDSE examination in which one must be in English; OR
Completion of International Baccalaureate Middle Year Program Certificate with English Grade 4 or above; OR
Completion of BTEC National Award Level 3 qualification; OR
Completion of GCE A Levels; OR
Year 10 or equivalent
English Proficiency Requirement
IELTS 5.5 or equivalent
Students with Life Experience
Students with appropriate life experience (without the standard entry requirements) who have an interest and enthusiasm for Design are encouraged to apply and will be considered on merit. Experiential learning is taken into account.