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Advanced Diploma in Fashion Marketing & Management

The Advanced Diploma in Fashion Marketing and Management enable students to acquire the thinking skills, understanding and knowledge critical to key fashion design and business functions. Students will develop a broad understanding of the field of fashion, marketing and management. In an increasingly competitive, commercial and technological environment, marketers have never played such a central and important role in re-defining an ever-changing ‘creative’ environment in the fields of buying, retail and import and export to name a few.

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop effective Industry based projects, marketing strategies, advertising campaigns, visual displays, and coordination of shows and events all related to the field of Fashion Marketing and Merchandising.

Year 1

Colour Theory and Design Principles for Fashion
Marketing Foundation
Fibres and Textiles
History of Costume 1
Computer Graphic Skill FMM
History of Costume 2
Academic Research and Communication Skills
Technical Drawings (Garment Typology)
Digital Photography
Fashion Marketing and Merchandising
Market Research
20th Century Styles and Trends
Introduction to Brand Management
Integrated Fashion Communication 1
Buying Principles
Product Development


Course Subjects

Year 2

Fashion Coordination and Promotion
Consumer Behavior
Human Resource Management
Financial Management
Visual Merchandising
Global Supply Chain Management (Fashion Buying)
Sensorial Marketing
Fashion Marketing Project 1
Fashion Journalism
Fashion Marketing Project 2
Industrial Attachment


Career Opportunities

Fashion Merchandiser
Fashion Marketer
Fashion Buyer
Creative Director
Fashion Journalist
Brand Manager
Public Relations Manager
Retail Manager
Visual Merchandiser
Digital Marketer
Event Manager

Entry Requirements

Academic Requirement
  • Four Level 2 in HKDSE examination in which one must be in English; OR

  • Completion of International Baccalaureate Middle Year Program Certificate with English Grade 4 or above; OR

  • Completion of BTEC National Award Level 3 qualification; OR

  • Completion of GCE A Levels; OR

  • Year 10 or equivalent

English Proficiency Requirement
  • IELTS 5.5 or equivalent

Students with Life Experience
  • Students with appropriate life experience (without the standard entry requirements) who have an interest and enthusiasm for Design are encouraged to apply and will be considered on merit. Experiential learning is taken into account.