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    BA (Hons) in Graphic Design


         University of Derby

Course Overview

BA (Hons) Graphic Design is an exciting studio practice based subject area that is rapidly expanding with the explosion of new media formats and platforms. Contemporary Graphic Design informs, confronts, persuades, entertains, provokes, directs and can indicate the political, social and environmental zeitgeist of our times. This 9-month programme will support you with knowledge, skills and experience throughout your journey to become a highly skilled and professional Graphic Designer. Studio workshop sessions will introduce you to a variety of approaches including; typography, modes of visual culture, visual problem solving, interactive design, advertising, digital moving image, editorial design, publishing, packaging, branding and identity, evolving social media, photography and print.

BA (Hons) Graphic Design explores the generation of graphic ideas, letterforms, branding, screen and web design, visual identity, layout design, liaison with clients and producers, business and organisational aspects of digital and printed design. You will also explore fundamental elements of art and design such as creative image-making, colour, spatial awareness, composition and concept development. You’ll be able to innovate and be original, bringing individuality to your work. You will be encouraged to have ideas and opinions in your approach to graphic design, questioning and challenging what the subject can be, and to understand your work in relation to its historical and contemporary context.

Raffles Design Institute offers non-local higher and professional education programmes which are registered under the Non-local and Professional Education (Regulation) Ordinance (Cap. 493). (Reg No: 252807). According to the Ordinance, it is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Course Subjects

Visual Culture: Extended Essay (20 Credits)
In this module you will identify and research an appropriate topic of your choosing which addresses some aspect of the history and theory of your discipline. The aims here are that you develop a more sophisticated understanding of your discipline, alongside developing Level 6 skills in critical analysis and communication.

Negotiated Study in Graphic Design (40 Credits)

This double module will enable you to select from a range of graphic design projects, including competitions and live briefs. The selections you make will enable you to refine the focus of your practice, to build a portfolio that represents your strengths and to begin to direct your own learning in the areas that most interest you. You will be expected to challenge your abilities, processes and methodologies in addressing the projects selected and to refine your ways of working to achieve professional standards in preparation for employment and/or further study.

Destinations (20 Credits)
The module will require you to work intensively in the studio environment, with interaction from the module tutors or commissioning client and you will be expected to display the work in your final year Degree Show, publication or other appropriate alternative.

Specialist Practice in Graphic Design (40 Credits)
This double module will support you in developing an individual graphic design project devised by you, for sustained in-depth study in an enquiring manner. You will be required to define yourself as a Graphic Designer, in presenting a body of work which expresses and forms the basis of your professional potential.

Career and Employment

As a graduate you could work in a design studio, freelance, art direction, editorial design, typography, branding, advertising, corporate identity, interactive media, signage, design consultancy or online design.

Entry Requirements

Academic Requirement
  • Holder of Raffles’ Advanced Diploma in the respective subject; or

  • Holder of either one of the followings:

    • Advanced Diploma, Higher Diploma Associate Degree or equivalent in the respective subject from a recognized higher education institute;

    • BTEC Higher National Diploma in respective subject or equivalent.

English Proficiency Requirement
  • IELTS 6.0 or equivalent

Students with Life Experience
  • Students with appropriate life experience (without the standard entry requirements) who have an interest and enthusiasm for Design are encouraged to apply and will be considered on merit. Experiential learning is taken into account.